Freelance creative director & copywriter who still believes in the power of a simple idea. AirbnbCategories A campaign shot by guests to introduce the new way of searching on Airbnb. AirbnbGlobal Expansion A collection of concepts that traveled the world. DoveProject #ShowUs The world’s largest stock photo library created entirely by women and non-binary individuals. Mercedes-BenzLil’ Benz Dealership A car dealership designed specifically for those in charge of Christmas: kids. SamsungInvasion #withGalaxy A Star Wars AR experience that invaded 50 million Galaxy phones overnight. DoveDear Media A campaign that tracked sexist comments from the media in real time during the Olympics. Mercedes-BenzTicket Ball Hunt A social hunt around NYC to find 25 pairs of US Open tickets – in the form of tennis balls. SmartA Journey For Two The first story to be told using two phones side by side on Instagram. Mercedes-BenzLoki An immersive VR experience alongside internet-famous Loki the Wolfdog and his owner. PassionProjects | About
