Dove.

Project #ShowUs

70% of womxn still don’t see themselves represented in media and advertising. To change that, Dove launched Project #ShowUs — the world’s largest stock photo library created entirely by women and non-binary individuals showcasing them as they are, and not as others believe they should be. No digital distortion, no false narratives, no apologies. For every licensed image, 10% of the proceeds go towards supporting womxn photographers, helping the collection grow further every day.

 
 
 

The world’s largest stock photo library created entirely by women and non-binary individuals.

* Silver @ Cannes Lions
* 3x Gold @ Shorty Social Good Awards
* 2x Winner @ The Drum Awards
* Winner @ Effie Awards (Global)
* Gold @ Effie Awards (US)
* Gold @ NY Festivals Advertising Awards
* 2x Merit @ The One Show
* Winner @ Adweek Project Isaac Awards
* Finalist @ D&AD
* And more…

 

An ongoing collaboration between Dove, Getty Images, and Girlgaze that started with 5,000 images – made available to all media and advertisers worldwide.

To date:

15,864 images.
200 photographers.
41 countries.

 

Getty Images homepage.

* First month: 20,000 image downloads by 600 companies
* Launch day: 17,000% increase in page views


Explore the #ShowUs collection here.

Dove_fullpage.jpg

Defined on their own terms.

Every photo in the bank is tagged with keywords personally written by the subject.

 
 

Launch film.

 
 

Case study.

Open letter
to the industry.

Open Letter.jpg
 

Articles and ads around the world.

Press and social media repercussion.

 

More awards.

* Shortlist @ Cannes Lions
* Category Winner @ Shorty Social Good Awards
* 2x Highly Commended @ The Drum Awards
* 2x Winner @ The Drum Social Purpose Awards
* Highly Commended @ The Drum Social Purpose Awards
* Silver @ Jay Chiat Awards
* Shortlist @ Jay Chiat Awards
* Shortlist @ Epica Awards
* Shortlist @ Digiday Awards
* 3x Silver @ NY Festivals Advertising Awards
* 6x Finalist @ NY Festivals Advertising Awards
* Silver @ ECHO Awards
* Bronze @ ECHO Awards

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