Samsung.

Invasion #withGalaxy

Every Samsung Galaxy phone comes with a pre-installed loyalty app called Members. The problem? Only 0.03% of owners open it. To change that, we leveraged one of the most anticipated movies of the year — The Rise of Skywalker — and built an AR experience directly into the app where users could see all the iconic Star Wars ships in the sky. But here’s the cool part: Through an auto-update of the Members app, we silently dropped the experience into all of our 50 million phones. Overnight.

 
 
 
 

A Star Wars AR experience that invaded 50 million Galaxy phones overnight.

* Bronze @ Cannes Lions
* 2x Merit @ The One Show

 
 
 

To kick it off, we posted one video straight from the film’s premiere in LA.

 
Ship_11.gif
 

And the Internet did the rest.

 
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Over the next 2 weeks, the ships invaded the rest of the country – and the daily usage of the app increased 31%.

 

Case study.

 

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