Smart.

A Journey For Two

The all-new 2016 smart fortwo was being launched in the United States. A car built perfectly for two people to enjoy. In the spirit of the car, we invited Instagram users to team up and follow along on a story for two. Two separate Instagram accounts each told only half the story. When two phones were placed side by side, the story came together.

 
 
 

The first story to be told using two phones side by side on Instagram.

* 2x Finalist @ The Shorty Awards

 
 

Case study.

 
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Ticket Ball Hunt — Mercedes-Benz

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